Wednesday, May 25, 2011


I don't know about you, but when I think of Rob Zombie, I think WOOLITE fabric whitener! Rob Zombie directing a 30 second spot for Woolite? Sure - why not! From RZ's official website:

Rob Zombie sat down for an exclusive interview with editor and Dolor author Rick Florino about the commercial, touring with Slayer, The Lords of Salem, and what he keeps learning along the way.

Q: Did you get to apply a lot of your personal storytelling techniques to the Woolite commercial? You have to tell a story in about 30 seconds so it's not that different from what you normally do.

RZ: "Somewhat! It was an interesting situation to handle. It was just one of those projects that came to me. I wasn't searching out shooting a commercial. A lot of directors do commercials, but most of the time they don't talk about it so you don't realize it. I just thought it was cool so I'd been mentioning it. I was on tour in Australia when it came up. I got a call that this ad agency had pitched this crazy idea to Woolite, and they wanted me to direct it. They essentially wanted a commercial that the first half resembled a horror movie trailer. They needed something along those lines, and they thought I could handle it. It was fun. We shot it over two days in Vancouver. My director of photography who worked on Halloween II came in and worked with me. I like doing things like that for the experience. It was like when I did CSI, I wanted the experience of doing a television show. You just want to have it under your belt. Also, the more direct gigs I can get between films, I always learn something from everything."

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